Case study / Hair care / E-commerce

MAGIC COILS

A connected luxury hair-care world spanning commerce, education, product storytelling and moving image.

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Magic Coils luxury hair-care digital campaign
The brief

BUILD THE WORLD AROUND THE WORK.

Magic Coils needed a digital experience able to carry more than products. The website and campaign system bring the ritual, ingredients and character of textured hair into one cohesive brand world.

The challenge

Hair-care shoppers need both emotion and useful product context. The experience had to make the brand feel elevated while keeping routines, ingredients and purchase paths understandable.

Our approach
  1. 01

    Build one visual language across the store, product education and campaign content.

  2. 02

    Organize the commerce journey around product discovery, ritual and complementary needs.

  3. 03

    Create motion and ingredient storytelling that can extend from the website into social launches.

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YOUR DIGITAL WORLD.

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