A connected product story
The scope connects the storefront with product education and routines. The creative direction gives the collection a shared visual identity while leaving room for each product’s role in the routine.
MAGIC COILS
A connected luxury hair-care world spanning commerce, education, product storytelling and moving image.
View live website
The brief
BUILD THE WORLD AROUND THE WORK.
Magic Coils needed a digital experience able to carry more than products. The website and campaign system bring the ritual, ingredients and character of textured hair into one cohesive brand world.
The challenge
Hair-care shoppers need both emotion and useful product context. The experience had to make the brand feel elevated while keeping routines, ingredients and purchase paths understandable.
Our approach
- 01
Build one visual language across the store, product education and campaign content.
- 02
Organize the commerce journey around product discovery, ritual and complementary needs.
- 03
Create motion and ingredient storytelling that can extend from the website into social launches.
WHAT WE
PUT IN PLACE.
Assets beyond the storefront
The portfolio includes dedicated product placements for strengthening serum, conditioner, shampoo and foam wrap, alongside two campaign reels. Still and moving-image formats carry the same art direction into different settings.
A concrete path to explore
Open the live website to examine the shopping experience, or visit the campaign section of our portfolio to play the reels and inspect the product artwork. These examples show the delivered creative work rather than a projected business result.
A useful place to start / FreeSEE WHAT YOUR
SEE WHAT YOUR
WEBSITE COULD DO.
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