Commerce / Product storytelling

SHOPIFY FOR
HAIR + BEAUTY.

Editorial Shopify stores that help salons, stylists and textured hair-care brands explain the ritual, show the value and create a clearer path to purchase.

Discuss your project
The opportunity

YOUR DIGITAL PRESENCE SHOULD WORK AS HARD AS YOUR ARTISTRY.

Products need more than a grid. Customers need to understand who a formula is for, how it fits into a routine and why your point of view is different. We connect story, education and commerce in one branded system.

01

Products with context

Explain ingredients, routines, use cases and complementary products without making the customer work for the answer.

02

A cleaner purchase path

Organize navigation, collections and product pages around how customers actually shop.

03

Room to grow

Create a maintainable Shopify foundation for launches, bundles, campaigns and future content.

What the engagement can include

A FOCUSED SCOPE.
BUILT AROUND YOU.

  • Commerce and audience strategy
  • Shopify information architecture
  • Theme design and development
  • Product and collection templates
  • Product storytelling systems
  • Email and booking integrations
  • Performance and launch preparation

Best for: salons launching products, independent hair-care brands and businesses whose current store does not match the quality of the product.

See the work

FROM SCOPE TO EXPERIENCE.

Explore the details before deciding what your business needs.

Explore Magic Coils
Before we begin

CLEAR SCOPE.
CLEAR NEXT STEPS.

Start with the business goal. We turn it into a proposal you can evaluate.

What will my proposal include?

A defined set of pages, features or content assets, review checkpoints and launch responsibilities. We agree on the deliverables before production begins, so you can see what is included and what would be additional work.

How are price and timing decided?

Projects are scoped individually. Page count, content readiness, integrations and the amount of custom design affect the investment and schedule. Share your target launch date and priorities; the proposal confirms the price, milestones and dependencies before you commit.

What do you need from me?

Your current website or booking link, service list, goals and any brand assets you already have. For production, we identify the copy, images, policies and account access needed, with clear review points for your feedback.

Can I keep my booking platform?

Tell us which platform you use. A direct booking link, an embedded flow and a custom integration involve different levels of access. We review what your platform supports before recommending a connection; replacing it is not automatically necessary.

What happens to ownership and support?

Your proposal specifies domain and account access, the deliverables handed over, any third-party licenses or subscriptions, and the scope of launch support. Ongoing updates and maintenance are discussed separately so the responsibilities are clear.

A useful place to start / Free

SEE WHAT YOUR
WEBSITE COULD DO.

Send your salon website or booking page. Get three focused observations about trust, booking and discovery, plus a clear next step.

Get my free website review Private feedback. No obligation to commission a project.
Start with the business goal

LET'S BUILD THE
RIGHT NEXT STEP.

Start a project